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Anonymous browsing did not affect men's matches as much, because the men were already uninhibited—they messaged individuals who interested them.

The simple notification that a particular person perused your profile is often enough to get a conversation started.He came away with the realization that women have it much, much harder on these sites: I figured I would get some weird messages here and there, but what I got was an onslaught of people who were, within minutes of saying hello, saying things that made me as a dude who spends most of his time on 4chan uneasy.I personally have had some experience with Ok Cupid before this experiment, which weren’t completely positive.A paper published online in February in Management Science finds that on the whole, this feature backfires.The researchers selected 100,000 users of a large online dating site and gave half of them the ability to browse anonymously, which usually costs extra.

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